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November 20, 2013

Window Makeover: Joanna Goddard’s New York Apartment

by Christen


We teamed up again with Emily Henderson to bring light and style to a home – this time, for magazine writer and blogger Joanna Goddard.  For this makeover, the primary goal was to create a comfortable, livable space that was modern, calming, and – most importantly – child safe. 

This is the living room before Joanna moved in – great space for a New York city apartment, but not very warm and inviting, either. 

Cup of Jo's living room before makeover

The horrible mini-blinds throughout the apartment definitely did not scream style and comfort, and those cords are dangerous for small children: 

Window Makeover before - metal mini-blinds

This apartment has a lot of light, and we wanted to make the most of it.  We also wanted window treatments that were modern and sleek – something that complemented the clean, fresh style Emily had in mind without distracting from the rest of the room.  And of course, we wanted to get rid of the cords! 

Joanna Goddard Designer Roller Shades

For the bay window in the living room, we installed Hunter Douglas Designer Roller Shades with PowerRise.  Now Joanna can adjust her shades with her remote or wireless wall switch – no cords!!  We chose a white linen fabric called Urban Loft (how perfect is that for this space?) in Organic Cotton.  The shades can be lowered to protect privacy, while still filtering some natural light in to brighten up the space. We installed a matching valance around each window to help frame the space and add a finished look. 

Joanna Goddard Nursery Makeover

For the nursery, we wanted the option for room darkening during nap times, but lots of light (and privacy!) during play time. To achieve this, we installed TWO roller shades for each window.  This isn’t always an option, but  luckily the window casing was very deep.  For safety and convenience (not to mention, it’s fun), we also automated the shades in the nursery. 

Joanna Goddard Nursery Makeover - Light Filtering Option

The first shade is a Designer Screen shade in Bombay Beach, color Winter Surf. This shade can be lowered by itself to create a light filter affect, but still provide privacy at the same time.  It gives the room a nice diffused glow, softening the space. 

Joanna Goddard Nursery Makeover - Room Darkening

The second shade is a Designer Screen Shade in Agora, color Hadrian Wall. This shade is room darkening and can be lowered to block out light to allow the little ones to rest. These shades can both be raised at the same time or lowered at the same time. You can have either shade up or down, or one shade completely down and the other shade half up…whatever your heart desires.  The best part is it can all be done with a touch of the button. 

The whole apartment turned out really well – it’s cozy and chic, a modern yet inviting space where her family can play, relax and entertain comfortably (and safely!).  To see more details of the makeover, check out the post on Emily Henderson’s blog, or visit Cup of Jo for the whole remodeling story (and to see pictures of her adorable family). 

Joanna Goddard Apartment Makeover - After



window treatments connoisseur and Mom-on-the-go, who sees window treatments for their functionality and benefits. I enjoy a classic look with modern amenities.

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